What is Pay Per Click Advertising?

PPC is referred as online advertising model where advertisers can display ads for their services and goods when users – visitors browsing online. An advertiser is only charged when a user clicks on their aid – as such the name “pay per click”. The concept mainly depends on the choice of keywords and relevant queries people make online. In this reference PPC advertising is also referred as keyword advertising.

How PPC advertising works?

The process in which an ad appears on the Search Engine Result Pages (SERPs) is fully automated. Yes, an advertiser can’t pay more to get their ads displayed on the SERPs rather there’s a Ad Auction system to which the ads are subjected – the search engine’s automated system decides which ads are relevant and valid to appear on the SERPs.

Role of Keywords in PPC Marketing

Ad Auction is a kind of bidding system which indicates an advertiser needs to bid a term they want to “boost” or display their ads. These terms are called keywords.

For instance, if you have a business selling gaming chairs. A user planning to have a gaming chair will search for “best gaming chair”, “affordable gaming chair”, etc. As soon as the query is entered, the search engines processes the complex algorithmic calculations to decide which ads will be displayed and of which advertiser.  

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Our Wide Range of PPC Advertising Services

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Boost ROI
With our efficient PPC advertising campaign and tips, we enable you boost brand exposure and Return on Investment.
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Better sales and leads
We develop strategies too actionable to help you easily reach higher number of customer leads and have increased sales.
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Developing Ad Copyright
Our Ad copyright creation is focused to develop unsurpassed campaign that is effective for growth and yielding benefits.
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Campaign Report Management
Our campaign report management covers analyzing the present market status and applying tested strategies for positive results.
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Higher Paid Traffic
With us, you receive the latest Pay Per Click service that ensures higher paid traffic and leads to your business website.
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Lower CPC
We have experts who know the tricks of lowering the total CPC and continuously make efforts to enhance the quality score level.
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PPC Landing Page Creation
Our PPC campaign yields increased leads and requires ell-optimized PPC landing page delivering 100% satisfaction.
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Ad Campaign Setup
Our PPC experts offer effective Ad campaign setup with the PPC advertising service to help you get higher online sales.
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Bid Management
Our PPC experts are smart enough to management trick to have a positive impact on your business growth.

How Creative SEO Lab can help?

We, at Creative SEO Lab, have suite of free tools and a software platform to focus on your business growth and ways to help your customers. No matter if you are an experienced PPC advertiser or a beginner in the world of paid search.  

Our search marketing tools securely connects to Google AdWords and Bing Ads accounts to help you have a glance at your campaign data that would have been difficult to monitor in one centralized location. This data enables you formulate steps of AdWords and Bing Ads campaign optimization increasing conversions, growing your business and boosting the ROI.

We render the insight into actionable data including:

  • Keywords, including top-performing search terms
  • Ad performance information
  • Negative keywords that can save you money
  • Conversions
  • Bid optimization suggestions

Our team of expert advisors will take the pain of your PPC advertising. We will help you discover new opportunities, manage your ad spending to structure the paid search goals and optimize your ad account.

Our Advisors will give you the chance to:

  • Discover new keywords
  • Detect and remove negative keywords
  • Create logically aligned ad groups
  • Improve your ad copy
  • Develop compelling, relevant landing pages
  • Create proper ad budget