What is Pay Per Click Advertising?
PPC is referred as online advertising model where advertisers can display ads for their services and goods when users – visitors browsing online. An advertiser is only charged when a user clicks on their aid – as such the name “pay per click”. The concept mainly depends on the choice of keywords and relevant queries people make online. In this reference PPC advertising is also referred as keyword advertising.
How PPC advertising works?
The process in which an ad appears on the Search Engine Result Pages (SERPs) is fully automated. Yes, an advertiser can’t pay more to get their ads displayed on the SERPs rather there’s a Ad Auction system to which the ads are subjected – the search engine’s automated system decides which ads are relevant and valid to appear on the SERPs.
Role of Keywords in PPC Marketing
Ad Auction is a kind of bidding system which indicates an advertiser needs to bid a term they want to “boost” or display their ads. These terms are called keywords.
For instance, if you have a business selling gaming chairs. A user planning to have a gaming chair will search for “best gaming chair”, “affordable gaming chair”, etc. As soon as the query is entered, the search engines processes the complex algorithmic calculations to decide which ads will be displayed and of which advertiser.